Nike FOT Video

Here’s a video I worked on researching fashion trends for youth groups playing football. Video was shot in LA, New York and London with Go Pro cameras interviewing various teenagers about what brands they play sports in as well as filming them play. I cut the footage together, rotoscoped the interviewees and tracked the text to their movements. For the transitions we tried to replicate the feel of an airport departure board as we switched locations and cities. For the outro I animated an infographic presentation showing the various findings.